To power the future of retail experience in Kate Spade stores across the world, we turned to associates to be the heart and soul of the brand. Calling on them to let their individuality shine, we christened them Muses and designed a party to launch the transition from celebrating transactions and sales to building relationships with customers.
Featuring talent of senior leadership and Muses from across the country, we played up the wit and winks of the Kate Spade brand.