Barefoot Wine has been helping clean up nation's beaches with the Surfrider Foundation for over 15 years.
To celebrate beach cleanup going global, we made a film about creative and optimistic people doing innovative things with beach trash. Featuring six innovative individuals, the film celebrates keeping beaches barefoot friendly.
Barefoot Wine's One Beach premiered on Facebook with a live stream from of the first screening, featuring director intro and a live user generated Q&A with the cast.
A Facebook app, influencer kits, trailers, pre-roll, banners, POS, website content, a YouTube brand channel and a 20ft tall movie poster made out of 18,000 pieces of trash supported it.